The Great River Road - Our Regions

Privacy Policy

Privacy Policy
UPDATED: June 2020
Great Rivers Country (GRC) is committed to protecting the privacy of users of GRC websites. The information we collect is used exclusively to facilitate services that we provide to you. We value your privacy and will take all necessary steps to protect it and maintain your trust.

This Privacy Policy explains the types of personal information we collect through our website, how we use it, what we do not do with it, how you can view your information and update it, and how we keep it safe.

Our Promise
We will not communicate with you unless you expressly request it. We are committed to your privacy and will not share your personal information to any third party that is not a trusted partner of the GRC.

Our Commitment to Privacy
To make sure your personal information remains confidential, we communicate these privacy guidelines to every GRC employee, vendor and partner.
GRC does not knowingly solicit personal information from children or send them requests for personal information.

GRC and all program websites or email correspondence may contain links to other sites. GRC does not share your personal information with those sites and is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.

If we are going to use your personal information differently from that stated at the time we collect it, we will try to contact you via email using the most recent information we have. If you have not given us permission to communicate with you, you will not be contacted nor will we use your personal information in a new manner.

GRC's Privacy Policy is subject to change at any time. We encourage you to review the privacy policy regularly for any changes.

How to Contact the GRC
581 S. Deere Road
Macomb, IL 61455

For questions about privacy and data collection through contact

Information We Collect
To serve site visitors and customers better, the GRC collects two basic types of information from our customers:

Personally Identifiable Information: This is information that can be used to distinguish or trace an individual's identity, either alone or when combined with other personal or identifying information that is linked or linkable to a specific individual. This information is voluntarily provided to us by our customers and is used by us for fulfilling requests, inquiries or travel service orders. GRC does not rent or sell any of this information to anyone.

Aggregate User and Tracking Information: This information gives us insights on how our customers and site visitors use our site and our other products. This data is anonymous in nature and does not contain/is not linked with any personally identifiable information. We use this information to ensure that our website, emails and marketing efforts continue to appeal to our customers.

Information We Collect About You
GRC only collects personally identifiable information that you voluntarily provide to us. Examples of such personally identifiable information that you provide to us includes your:

GRC only requires personally identifiable information from you when it is needed to fulfill your order or request. 

Other Information We Collect
When you visit GRC websites, we automatically collect some information about your visit using cookies, web beacons, log analysis software and other aggregate tracking technologies.

Navigation information
Each time you visit GRC's websites, anonymous navigation information is collected by our servers. This information includes:

This provides GRC with information about how the website is used and navigated, including the number of hits, the frequency of visits and the duration of visits to each Web page on the site. It does not personally identify individual users.

User Data/Data Collection: Social Media (Features) and Widgets
Our website includes social media programs and features, such as the Facebook Like button and widgets, and the Share button. If you choose to use these features, they may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. The social media programs, features, and widgets we use are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the Privacy Policy of the company providing the feature(s).

Cookies are files that contain small amounts of data. If your browser is configured to accept these files, they are stored on your computer's hard drive. GRC uses these data files when you visit our site to identify you anonymously. By using cookies, GRC is able to:

If you wish, you may set your browser to refuse cookies. However, by refusing to accept a cookie, you will not be able to access some pages on Since many websites use some form of cookie technology, setting your browser to refuse cookies may restrict your access to certain information or product offerings on those websites. Some GRC cookie files remain on your computer's hard drive unless and until you manually delete the file. GRC cookie files do not contain personally identifiable information or track an individual users' movement through our site.

A GRC third-party advertiser cookie file may also be placed on your hard drive during your visit to our website. The purpose of these types of cookies is to collect aggregate statistics about your visit to our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. These cookies do not contain personally identifiable information.

For example, Google, as a third-party vendor, uses cookies to serve ads on Google's use of the DoubleClick DART cookie enables it to serve ads to the GRC users based on their visit to and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Tracking Pixels
As a means of measuring the efficacy of the online advertising and marketing campaigns that GRC employs, GRC allows third-party advertising companies to use a single-pixel image file on our site to collect information about your visit. This information is anonymous in nature. It only identifies actions being performed on our website. It does not tie actions back to any individual user of our website. No personally identifiable information is collected during this process.
These tracking mechanisms are used to ensure that GRC websites and emails continue to provide relevant content that is interesting and useful to our customers.

Information from Third-Party Sources
GRC may periodically add or update information about you obtained from third-party sources. Examples include updated address or email address information from such sources as co-branded businesses, business partners or other third parties. This information can help us accurately fulfill orders or deliver purchase confirmation messages. We also receive aggregate information such as page views, search terms and click-through information from sources, such as companies we advertise with.

How We Use the Information We Collect
GRC may use your information, including personally identifiable information, for business purposes including, without limitation, for the following business purposes:

Additionally, GRC may use your non-personally identifiable information it collects during your site visit, during your interaction with our emails or during your interaction with our third-party marketing efforts for other purposes including without limitation, the following:

Special note: Information we collect on how you use our site does not include personally identifiable information unless you choose to specifically provide us with such information.

This information can be used to display targeted advertising. We do not use personally identifiable information to deliver such targeted advertising.
Additionally, GRC may use your information, including personally identifiable information, for special purposes. Below are a few examples of special purposes:

In some cases, we may choose to buy or sell assets. In these business transfers, partner information, including personally identifiable information, is typically one of the business assets that is transferred. Moreover, if GRC, or substantially all of its assets were acquired, or in the unlikely event that GRC goes out of business or enters bankruptcy, partner information, including personally identifiable information, would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of GRC may continue to use your personally identifiable information as set forth in this policy.

From time to time, GRC may enter into agreements with third party providers for web analytic and other similar services. If GRC enters into such an agreement, GRC may share your information, including personally identifiable information, with the provider or such provider may have access to and collect your information on behalf of GRC. Your information, including personally identifiable information, may be stored with the provider. Before sharing or storing any customer information with a third-party provider, GRC shall ensure that any provider agrees to comply with the terms and conditions of this privacy policy. Additionally, the GRC requires any third-party provider of web analytic or other similar services to maintain industry security standards to protect your information.

If you prefer your web browsing patterns on or our program sites to be tracked anonymously or if you prefer for your web browsing patterns to not be tracked in this way, please click here for opt-out options.

What You will Receive from GRC
GRC believes that honest and clear communications with our partners is a key part of a great user experience. We only want to send you email that you expect to receive or that you have requested. All of our email contains clear information on how to unsubscribe, and we honor all requests as quickly as possible. Below are examples of types of communications you may receive from us.

Marketing or Promotional Emails
If you sign up for one of our marketing emails, either directly, during a contest sign-up, or by any other means, we will send you the marketing email that you have requested.

We only send these emails to site visitors and partners who sign up for one of our mailing lists or who agree to future contact regarding special promotions and offers from GRC. These mailings contain clear information on how to unsubscribe, and we honor all requests as quickly as possible.
If you are receiving email from us and wish to unsubscribe, either follow the unsubscribe instructions in the email, email us, call us or send us a note via postal mail to inform us that you do not want to receive email from our company.

Postal Mail
Upon order request, GRC will utilize your postal address to fulfill your order/request.

How to Opt-Out of Future Communications
In order to opt-out of future communications please email

Answering Your Inquiries
When contacted either in person, via phone or email, we will use your email address, telephone number or postal address to respond to you.

What Information GRC Shares
GRC does not rent or sell any of your personally identifiable information to anyone.

Services sold on GRC websites are provided by parties other than GRC. These parties include but are not limited to hotels, tour operators, attractions, restaurants, agency partners, online travel agencies, and vendors. GRC will provide only the personally identifiable information to these parties that is necessary to complete or fulfill your services transaction.

Special note: The practices and privacy policies of these other parties may differ from GRC's policies. GRC suggests and encourages you to review their privacy policies to gain further understanding of their procedures for collecting, using, and disclosing your information.

GRC may also share personally identifiable information to third parties who provide or offer other services on our behalf. We may also share your personally identifiable information with business partners with whom we jointly market products or services. If you choose to access such third-party services and provide authorization, we may share information about you, including your personal information, with those business partners. Please note that we do not control the privacy practices of third party business partners and recommend you evaluate their practices before deciding to provide your personal information.

GRC may also share aggregate information to service providers, business partners and advertisers. In these cases, GRC does not provide personally identifiable information. In addition, the GRC may contract with third-party vendors for survey distribution or promotions or to facilitate sweepstakes or contests.

We make our best efforts to ensure that our systems are secure. GRC safeguards the security of the data you provide to us with physical, electronic and managerial procedures.

Your Right to Update Your Information
If you wish to update information held about you or your company by the GRC, please email your new details to

About This Policy
The GRC Privacy Policy was posted June 26, 2020. GRC reserves the right to change, alter or modify this policy for any reason at any time. In cases where there are substantial material changes to our policy with regard to the manner in which GRC handles personally identifiable information, we will provide prominent notice of the changes on our website. By submitting information to the GRC, you consent to its collection and use by us in accordance with this Privacy Policy.

The information provided on this website was compiled by Great Rivers Country based on information materials submitted by its tourism partners and/or directly from the organization or business entity. Great Rivers Country assumes no liability for the accuracy of the information or representations/delivery of services contained herein.